Catalog of pages in this KB. Each entry is a wikilink followed by a one-line description.
Product
- business-pillars — 6-pillar operating framework (Product, Operations, Brand & Marketing, Distribution, Community, Strategic Positioning) and BR context that touches every pillar
Brand
- positioning — Niche, GTM phases (Catholic → evangelical), whitespace, positioning statement, differentiation, competitive landscape, risks
- product-direction — Start-with SKUs (skincare-first, subtle makeup), later phases, what to avoid
Market
- landscape — Brazilian cosmetics market: size, channel mix, structural factors, key players to track
- sizing — Conservative TAM estimates for Phase 1 (Catholic) and Phase 1+2 (Catholic + evangelical)
Operations
- manufacturing — White / private / artisanal options, the manipulation-pharmacy non-option, QC, staged path, cost reference
- anvisa — Grade 1 / Grade 2, who files, mandatory labels, Lei 15.154/2025 artisanal exemption, RDC 907/2024
- packaging — Primary, secondary, gift packaging; MOQs; stage-appropriate choices
- suppliers — Contract manufacturers (RS / SP / SE-BA), primary and secondary packaging suppliers, vetting checklist
Distribution
- channels-overview — Brazilian channel landscape, margin by channel, prioritization by stage
- d2c-storefront — Own e-commerce: economics, Shopify → Hydrogen, BR payment / NF-e / CRM integrations, MVP launch checklist
- social-and-retail — Marketplaces, social commerce (Instagram / WhatsApp / TikTok Shop), retail, B2B, revendedoras, logistics