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      <title>Via Pureza KB</title>
      <link>https://kb.viapureza.com</link>
      <description>Last 10 notes on Via Pureza KB</description>
      <generator>Quartz -- quartz.jzhao.xyz</generator>
      <item>
    <title>Hot Cache</title>
    <link>https://kb.viapureza.com/hot</link>
    <guid>https://kb.viapureza.com/hot</guid>
    <description><![CDATA[ Last updated: 2026-05-19 ~500-word summary of the most recent session. Read at session start, updated at session end. ]]></description>
    <pubDate>Tue, 19 May 2026 20:12:03 GMT</pubDate>
  </item><item>
    <title>index</title>
    <link>https://kb.viapureza.com/</link>
    <guid>https://kb.viapureza.com/</guid>
    <description><![CDATA[ Catalog of pages in this KB. Each entry is a wikilink followed by a one-line description. ]]></description>
    <pubDate>Tue, 19 May 2026 20:12:03 GMT</pubDate>
  </item><item>
    <title>log</title>
    <link>https://kb.viapureza.com/log</link>
    <guid>https://kb.viapureza.com/log</guid>
    <description><![CDATA[ Activity log. Newest entries at the top. Each entry follows: ## [YYYY-MM-DD] verb | Subject Brief description. ]]></description>
    <pubDate>Tue, 19 May 2026 20:12:03 GMT</pubDate>
  </item><item>
    <title>Brand Positioning</title>
    <link>https://kb.viapureza.com/brand/positioning</link>
    <guid>https://kb.viapureza.com/brand/positioning</guid>
    <description><![CDATA[ Strategic positioning for Via Pureza: faith-based beauty for Christian women in Brazil, starting Catholic-authentic and expanding to evangelical Christians (source). ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
  </item><item>
    <title>Product Direction</title>
    <link>https://kb.viapureza.com/brand/product-direction</link>
    <guid>https://kb.viapureza.com/brand/product-direction</guid>
    <description><![CDATA[ What Via Pureza makes, in what order, and what’s off the table (source). ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
  </item><item>
    <title>Channels Overview</title>
    <link>https://kb.viapureza.com/distribution/channels-overview</link>
    <guid>https://kb.viapureza.com/distribution/channels-overview</guid>
    <description><![CDATA[ How channels map to margin, stage, and the Via Pureza thesis (source). ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
  </item><item>
    <title>D2C Storefront</title>
    <link>https://kb.viapureza.com/distribution/d2c-storefront</link>
    <guid>https://kb.viapureza.com/distribution/d2c-storefront</guid>
    <description><![CDATA[ The Via Pureza storefront: economics, Shopify → Hydrogen tech path, Brazilian integrations, and launch checklist (source). ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
  </item><item>
    <title>Social, Marketplaces, Retail, B2B &amp; Logistics</title>
    <link>https://kb.viapureza.com/distribution/social-and-retail</link>
    <guid>https://kb.viapureza.com/distribution/social-and-retail</guid>
    <description><![CDATA[ Non-D2C channels and the logistics layer underneath all of them (source). ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
  </item><item>
    <title>Brazilian Cosmetics Market Landscape</title>
    <link>https://kb.viapureza.com/market/landscape</link>
    <guid>https://kb.viapureza.com/market/landscape</guid>
    <description><![CDATA[ The Brazilian cosmetics market as it shapes Via Pureza’s choices on manufacturing, channels, regulation, and brand positioning. ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
  </item><item>
    <title>Market Sizing</title>
    <link>https://kb.viapureza.com/market/sizing</link>
    <guid>https://kb.viapureza.com/market/sizing</guid>
    <description><![CDATA[ Conservative TAM estimates for Via Pureza’s Phase 1 (Catholic) and Phase 2 (Catholic + evangelical) audiences in Brazil (source). ]]></description>
    <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
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